Snapchat+ is the name given by Snap Inc. to its premium subscription service added on top of the regular Snapchat application, giving access to additional 30-40+ features ranging from custom app icon to AI-based creation tools and priority access to new Snapchat features — all the while remaining completely free of charge.
Snapping photos, viewing Stories and chatting are all completely free actions that don't cost the user anything; Snapchat+ is merely a paid add-on with a bunch of additional features for those who want more. This needs to be stated clearly, as the subscription can often be misinterpreted as a service unlocking basic features that were available for free before — and that is simply not the case.
The numbers that have been consistently reported by sources are $3.99/month or $39.99/year (with annual payment being around 17% cheaper). There are also reports about a mid-range plan for $21.99 for six months. The thing is that there are sources claiming that there is no mid-range pricing plan whatsoever, and Snapchat only offers a month and yearly plans. Since this inconsistency persists across various sources, it would be advisable to check out what exact options are available to the user when signing up for the service.
Apart from the regular Snapchat+ subscription service, there is also the Platinum service that comes with even more features on top of everything else (such as completely ad-free experience) and costs a bit extra. Unfortunately, this tier of subscription is available in only selected regions and not everywhere at all.
This particular misconception is one of the most common ones regarding Snapchat+: neither the regular Snapchat nor its any other version including the paid tier allows one to track views on their profile. What Snapchat+ does allow, however, is to monitor up to 8 recent rewatches in each Story (Story Rewatch Indicator).
Since all Snapchat+ payments are managed by the Apple App Store or Google Play Store, any refund request goes to the policy and procedures of that particular company and not Snapchat's. Cancelling the service prevents any future renewals, but getting your money back for a period that has already been paid is done according to Apple or Google refund policies.
As of Q3 2026, Snapchat+ subscriber base grew to over 17 million, generating around 10% of total Snap revenues. The fact is particularly impressive considering the fact that only around 3.5% of Snapchat's daily active users have subscribed, having the conversion rate higher than many other social media companies.
No, all the basic features such as snapping photos, Stories, chatting and using standard lenses remain absolutely free whether or not you're a Snapchat+ subscriber.
No, this particular feature is not available in Snapchat. What Snapchat+ does offer, however, is a Story Rewatch Indicator displaying up to 8 recent rewatches in each story.
The figures consistently reported by sources are $3.99/month and $39.99/year in the US. Reports of a mid-range plan at $21.99 for six months are inconsistent across various sources.
The higher-tier Platinum subscription is available in selected regions only and includes ad-free experience alongside everything offered in the regular Snapchat+ subscription.
Since Snapchat+ payments are managed either by Apple's App Store or Google Play Store, all refund requests need to be submitted through their respective systems and not through Snapchat customer services.
No, it makes some reductions in the number of ads shown in the Discover and Stories sections, but the fully ad-free experience is exclusive to the higher-tier Platinum subscription.